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ENVIRONMENTAL BRANDING

Building the Dezy 
Clinic Experience

Transforming Dezy's expansion from 15 to 20 clinics into a consistent physical brand experience. I led the environmental branding for five new clinics across Bangalore. From site recce, research and spatial planning to branding guidelines, vendor coordination and final on-ground execution. Ensuring every patient touchpoint reflected a cohesive, intuitive and premium brand experience.

Completed Jayanagar Dezy clinic — hero visual

15 → 20

Clinics during the expansion phase

05

New clinic environments branded across Bengaluru

01

COHESIVE BRAND EXPERIENCE

Of the 5 clinics, 3 were built and branded from the ground up, while 2 were acquired and rebranded as Dezy clinics. Jayanagar was one of them, where I transformed the existing Welstern Healthcare space into a distinct Dezy brand experience.

Jayanagar · FeaturedVidyaranyapuraNagarabhaviJakkurKengeri

The Project

Designing the Brand Beyond the Screen

As Dezy expanded its physical footprint, the challenge was to create clinic environments that felt consistent, welcoming and easy to navigate while adapting to different architectural spaces.

I took ownership of the process — from site recce and visual exploration to design development, branding guidelines, vendor coordination and final installation.

I visited clinic locations, studied how leading dental brands approached physical experiences, and explored opportunities to make Dezy's spaces clearer, more informative and more engaging for patients.

Design Expertise

Three disciplines. One cohesive experience.

01

Environmental Branding

Extending Dezy's visual identity into meaningful real-world experiences.

02

Experience Planning

Designing every touchpoint to improve visibility, navigation, and patient confidence.

03

End-to-End Execution

Driving the project from site recce and concept development through vendor collaboration and final installation.

Jayanagar · Design to Reality

From Design to Reality

I mapped the entire patient journey and planned the branding across every relevant touchpoint—from the building facade and entrance to internal navigation, directional design, glass graphics, and reception signage.

The following showcases how the design concepts translated into the final physical environment.

01

Building Facade

Touchpoint · 01 / 10

Establishing a clear Dezy presence on the building exterior and creating strong visibility before patients enter the clinic.

Design Concept
Design concept — Building Facade
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Final Execution
Final execution — Building Facade
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02

Building Entrance

Touchpoint · 02 / 10

Two branding applications at the entrance — a facade board announcing the clinic and a lollipop sign marking the arrival point.

01

Entrance Facade Board

Creating a strong first impression with clear Dezy branding at the clinic entrance.

Design Concept
Design concept — Entrance Facade Board
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Final Execution
Final execution — Entrance Facade Board
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02

Dezy Lollipop Signage

Using a distinctive branded sign to improve visibility and create a clear arrival marker for patients.

Design Concept
Design concept — Dezy Lollipop Signage
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Final Execution
Final execution — Dezy Lollipop Signage
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03

Ground Floor Entrance

Touchpoint · 03 / 10

A welcoming arrival point that communicates Dezy's expertise as patients step inside.

Design Concept
Design concept — Ground Floor Entrance
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Final Execution
Final execution — Ground Floor Entrance
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04

Lift & Circulation Area

Touchpoint · 04 / 10

Branding placed along the movement path between floors — communicating services as patients travel through the clinic.

Design Concept
Design concept — Lift & Circulation Area
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Final Execution
Final execution — Lift & Circulation Area
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05

First Floor Entrance

Touchpoint · 05 / 10

A large wall graphic that welcomes patients to the treatment floor with a message of transparency and clarity.

Design Concept
Design concept — First Floor Entrance
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Final Execution
Final execution — First Floor Entrance
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06

First Floor Standee

Touchpoint · 06 / 10

A roll-up standee reinforcing Dezy's credibility as South India's #1 dental chain within the patient waiting flow.

Design Concept
Design concept — First Floor Standee
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Final Execution
Final execution — First Floor Standee
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07

Patient Experience Wall

Touchpoint · 07 / 10

A large-format wall graphic that combines human warmth, dental care messaging and brand credibility — using imagery and the '100K+ Smiles Delivered' proof point to build trust within the patient environment.

Design Concept
Design concept — Patient Experience Wall
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Final Execution
Final execution — Patient Experience Wall
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08

Glass Branding

Touchpoint · 08 / 10

Extending the Dezy visual identity onto interior glass surfaces with a map graphic that highlights clinic locations across the city.

Design Concept
Design concept — Glass Branding
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Final Execution
Final execution — Glass Branding
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09

Reception Signage

Touchpoint · 09 / 10

Replacing the previous Welstern Healthcare identity with a distinct Dezy reception mark — anchoring the brand at the heart of the patient experience.

Design Concept
Design concept — Reception Signage
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Final Execution
Final execution — Reception Signage
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10

Photo Frames

Touchpoint · 10 / 10

Framed visuals that add personality to the interior and reinforce the Dezy environment through everyday details.

Design Concept
Design concept — Photo Frames
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Final Execution
Final execution — Photo Frames
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Key Learnings

Strategy, space and execution.

Designing the Jayanagar clinic taught me that great environmental branding lives at the intersection of strategy, space and execution.

The Design Journey

A six-stage orbit — concept to installation.

Stage 01

Observe

Site recce and understanding the physical environment.

Hover or tap a node to reveal the stage

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